by Treasure Hill Homes

Treasure Hill President forges his own path to help the Princess Margaret Cancer Foundation

3 years ago, Nicholas Fidei, President of Treasure Hill Homes participated in his first ride to conquer Cancer. An avid cyclist for many years, Mr. Fidei decided that he didn’t simply want to write a cheque and leave it at that. “I love cycling and have a passion for this cause because everyone is touched by Cancer”. He decided to take part and form his own team, Cycle Warriors. Over their first two years, Cycle Warriors raised an impressive total of $120,000.

Mr. Fidei was happy with their results, but decided to take things to the next gear, so to speak. He was determined to acquire less sponsors, but at a higher dollar amount – $5,000 per sponsorship. “Instead of chasing hundreds of people around for a little, I wanted to maximize my efforts. I knew that getting this kind of sponsorship wouldn’t be easy, so I needed to add a perk of some sort”, Mr. Fidei explains. Through his own organization, The Nicholas Fidei Foundation, Mr. Fidei approached the owner of Active Green + Ross and Peel Chrysler, who donated a Fiat 500 for this cause. “I was able to offer ‘the chance to win a Fiat 500’ to an exclusive number of people, and it worked extremely well”. The Fiat 500 will be given away at the finish line after the event on Sunday, June 14th. As a result of this initiative, Mr. Fidei’s Foundation raised $150,000 well before the event. The rest of his team of 24 cyclists is expected to raise over $70,000, which will bring the Cycle Warriors’ 2015 total funds raised to an impressive $220,000 plus.

To show their appreciation for Mr. Fidei’s efforts, The Princess Margaret Cancer Foundation invited the entire Cycle Warriors Team down to the hospital on Thursday, May 28th to offer them an exclusive tour, which they refer to as their “inside track”.

Paul Alofs, President & CEO of the Princess Margaret Cancer Foundation and Steve Merker, Vice President of Business Development welcomed Mr. Fidei with some warm words, and accepted a cheque for the $150,000 raised by the Nicholas Fidei Foundation. “Over 1,000 patients visit this facility every day. We have 67 surgeons performing Cancer surgeries every day. 200 patients receive chemotherapy every day”, Mr. Alofs stated in his welcome, emphasizing the importance of philanthropic efforts like this. Julie Wenz, Director of Program Planning, Radiation Medicine Program at the Princess Margaret Cancer Centre, along with Dr. Janet Hsu, led the group on an impressive tour, showing off some of the impressive machinery used to scan and diagnose patients with virtually no touching or intrusion at all. “Our radiation centre is the largest radiation centre under one roof in the entire world”, Mr. Merker stated proudly.

Finally, Dr. Jonathan Irish, Head of Surgical Oncology at Princess Margaret Cancer Centre gave an impressive presentation that showcased some of the newest innovations and technologies that show why this is one of the top 5 cancer research centres in the world. Ramona Oss, Director of the Ride to Conquer Cancer, summarized the incredible results the ride has produced since its inception. “This is our 8th year, and to date, the ride has raised over $119 million. Last year was a record-breaking year, raising $20 million.”

Mr. Fidei said the evening was a real eye opener, and looks forward to future efforts. “This year, our goal was only $100,000. We far exceeded that. There’s no limit to where we can go from here”.

Spoken like a true warrior.


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